Title: What In The World Is Blu Ray?

Author: Brandon Mouhot

Article:
Commonly referred to as Blu-ray Disc, this new next-generation
optical disc exceeds current mainstream DVD by leaps. Blu Ray
incorporates the enabling of rewriting, recording, and playback
of HD (high definition) video. In addition to being able to have
a malleable HD format, Blu Ray also can store a whopping 25GB of
data!Now thats just on a single layer disc, the dual layers will
support an astonishing 50GB! Consumers will benefit tremendously
by getting products with very advanced video and audio
enhancements embedded in the media. This technology was
developed by Sony and Phillips in a joint research project.

Blu ray technology incorporates an actual blue-violet laser that
is more precise in nature than current red laser manufacturing
processes. This new laser is able to focus light more tightly
thus creating more space on a disk for data. This allows for
more complicated, astounding quality data to be implemented into
the disk. 180 of the worlds leading consumer electronic
companies now support Blu Ray products. New feature films are
beginning to be released by Disney, Fox, Sony, Lionsgate, and
MGM in Blu Ray.

Blu ray technology may take several more years to be embraced by
the public. Current cost to make a Blu ray disc have been
estimated at 10x more than that of a current DVD disk. The
issues associated with the higher cost of Blu-ray discs are the
thinner surface layer. Production facilities have to be modified
or replaced in order to make the discs.

Blu Ray does have some tough competition to beat. HD-VMD and
HD-DVD is also new on the scene with tightly competing specs and
performance. These two formats are also much less to manufacture
because they still are using red laser technology. Blu Ray has
the advantage in this case with its implementation into laptops
and computers,and camcorders.

Blu Ray disk players start around $400, where as the other
formats are selling at about $150. Whats interesting about these
new formats is that there is a secret war taking place on which
format becomes king. The Nichi Corporation, who holds the design
patents to the Blu-ray's laser system, sits as an associate
member of the HD DVD Promotion Group.Even though Apple sits on
the Blu-ray Board of Directors, its DVD Studio Pro software
supports authoring HD DVD media. Its a strange circle of
relationships associated with Blu ray. It will be interesting to
see how this all plays out in the next few years.

About the author:
Brandon Mouhot writes on easy ways to copy DVDs. You can learn
more by visiting my blog, Copying DVD's Is Easy

http://dvd-burning-software.blogspot.com/